Interview
Mr.Keiji Mikasa|The People Supporting Globally Important Agricultural Heritage Systems

Mr.Keiji Mikasa (Wakimachi in Miyoshi City/Chairman of the Research Association for the Cultivation, Production, and Consumption of Jerusalem artichoke) In summer, there are filled with yellow Jerusalem artichoke flowers in the Higashimatamyou area fields which is located between mountains of Wakimachi in Mima city. The cultivation of Jerusalem artichoke in this region began around 2013. The wife of Mr. Keiji Mikasa who is the chairman of the research association for the cultivation, production, and consumption of Jerusalem artichoke began growing it when she found it growing wild in her neighborhood. About 20 farmers in the neighborhood formed a research association for cultivation, production, and consumption to increase cultivation by using […]

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Interview
Mrs.Sakae Kitazuka, Mrs.Akemi Miki|The People Supporting Globally Important Agricultural Heritage Systems

Mrs.Sakae Kitazuka・Mrs.Akemi Miki (Tsurugi Town) Mikidochi, a small village in the mountainous area of Sadamitsu in Tsurugi town. Mrs.Sakae Kitazuka began helping out with her parents' farm around 2017 because her parents were getting older. She says she had little farming experience, although she helped her parents produce leaf tobacco when she was a child. In May, she and her mother, Mrs.Akemi harvest hulless barley and then they process the barley into Hattai flour for sale. Hattai flour is made by roasting the hulless barley in a kiln until slightly charred, and then grinding them into powder. Bagged Hattai flour is a popular product sold at local roadside stations. She […]

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Interview
Mr. Mitsuru Ousaka, Mrs.Yumiko Ousaka |The People Supporting Globally Important Agricultural Heritage Systems

Mr. Mitsuru Ousaka・Mrs.Yumiko Ousaka (Mima Town in Mima City/Mima Community Center) "Mimakara" is a condiment made by stir-frying local capsicum with bonito flakes, sesame oil, soy sauce, and other ingredients. It is a specialty product of Mima city that is very popular for its strong and addictive spiciness. Mr.Mitsuru Ousaka who works at Mima Community Center and also produces Mimakara has long been involved in volunteer activities to revitalize the town with his local friends. During that activities, he started producing Mimakara in 2007. They started making condiments by focusing on Capsicum, which has long been cultivated in the mountainous areas of Mima city. Capsicum used for condiments is grown […]

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Interview
Mr.Matsufumi Noda|The People Supporting Globally Important Agricultural Heritage Systems

Mr.Matsufumi Noda (Higashi-Miyoshi Town) Agricultural plastic greenhouses are lined up on a mountain slope. Tomato cultivation has long been popular in the Nishisho district in the mountainous area of Higashi-Miyoshi town because the huge difference in temperature makes it possible to produce tasty tomatoes with a strong flavor. Farmer Mr.Matsufumi Noda grows large tomatoes and small tomatoes in plastic greenhouses, and harvesting takes place from July. Mr. Noda's tomatoes are shipped mainly within Tokushima prefecture and to the Kansai region, and are popular at local products markets for their sweetness and delicious taste. Mr. Noda has been growing tomatoes for more than 20 years, but he said, "I don't know […]

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Interview
Mr.Shigetsugu Ikemoto, Mrs.Yoshie Ikemoto|The People Supporting Globally Important Agricultural Heritage Systems

Mr.Shigetsugu Ikemoto・Mrs.Yoshie Ikemoto (Wakimachi in Miyoshi City) This direct sales market is opened every Sunday and sells vegetables and processed products from the local Otani area. Mr.Shigetsugu Ikemoto is the head of the direct sales market’s management council, and he cultivates the vegetables for sale at the market with his wife, Mrs. Yoshie. Mr. and Mrs. Ikemoto grew tobacco leaves until about 30 years ago. After that, they raised poultry and grew Soba and vegetable seeds. Now, they grow a variety of vegetables each season and sell them directly at the market. The direct sales market also has a Soba noodle shop where visitors can eat Soba and Udon noodles […]

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Interview
HOICHI-no-Hoshi-Imo|The People Supporting Globally Important Agricultural Heritage Systems

HOICHI-no-Hoshi-Imo (Higashi Miyoshi Town) Hoichi village in Higashi miyoshi town is located in the middle of the Asan mountains on the northern bank of the Yoshino river. The specialty products produced in this small village of about a dozen residents are bringing lively atmosphere to the community. The specialty product is the "HOICHI-no-Hoshi-Imo.” These dried sweet potatoes are produced using traditional methods. The person responsible for the production and sales of these dried sweet potatoes is Mr. Kikuo Yamakawa who is the representative of HOICHI-no-Hoshi-Imo LLC. Mr. Yamakawa is from Shikokuchuo city in Ehime Prefecture, and worked at mass merchandise stores in Ehime and Tokushima for about 30 years. At […]

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Interview
Mr.Shinji Taguchi|The People Supporting Globally Important Agricultural Heritage Systems

Mr.Shinji Taguchi (Higashi Miyoshi Town) Izumino village is located in a mountainous area with a view of the Higashi miyoshi town plain field. Mr.Shinji Taguchi returned from another prefecture and started his own farm.Mr. Taguchi worked for electrical and precision machinery related companies in Ehime and Tochigi Prefecture. However, he decided to take early retirement and returned to his hometown Higashi miyoshi town three years ago.Since his family originally worked in the agricultural industry, he grows a variety of vegetables throughout the year using his family's fields. Mr. Taguchi sells freshly picked vegetables at local markets, and also wholesales them to the “Mikamo Café” in Higashi Miyoshi Town.This café serves […]

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Interview
Handa Dried Persimmon Division|The People Supporting Globally Important Agricultural Heritage Systems

Handa Dried Persimmon Division (Tsurugi Town) Atago persimmons are widely cultivated in the mountainous area of Handa in Tsurugi Town.In the Hiraraishi district, farmers gather to produce dried Atago persimmons which are being sold at a roadside station and gaining popularity. The cultivation of sericulture was originally popular in Handa. However, the cultivation of Atago persimmons increased instead of gradually declining sericulture. Today, 50 to 60 farmers cultivate Atago persimmons and the region is one of the leading productions in Shikoku. Four farmers in the Hiraraishi district gather to form the Tsurugi Town Dried Persimmon Division. They process dried persimmons from December to the end of February after finishing the […]

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Interview
Mr.Haruki Nishiokada, Mrs. Setsuko Nishiokada|The People Supporting Globally Important Agricultural Heritage Systems

Mr.Haruki Nishiokada・Mrs. Setsuko Nishiokada (Tsurugi Town) Nishiokada san's farm in Sadamitsu Sarukai in Tsurugi Town is a symbolic place for Nishi Awa's steep slope land farming. They grow kidney beans in the summer and buckwheat in the fall. It is also a popular tourist farm because of the beauty of the valley at the bottom of its steep slopes and surrounding mountains. Mr. and Mrs. Nishiokada value the local agricultural culture as much as cultivating crops. That is the traditional event "Oinokosan".The "Oinokosan" is a traditional event held on the first day of the boar in October of the lunar calendar to pray for a plentiful harvest and family safety. […]

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Movie
Nishi-Awa

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Interview
Mr.Yoshinobu Amata|The People Supporting Globally Important Agricultural Heritage Systems

Mr.Yoshinobu Amata (Koyadaira in Mima City) Koyadaira in Mima city which is located at the foot of Mount Tsurugisan is known as Yuzu producing areas.Mr. Yoshinobu Amata is a Yuzu farmer who officially began Yuzu cultivation in Koyadaira. When sericulture was declining in 1963, he focused and started cultivating Yuzu because it was selling at a high price at that time. At first it was said that Koyadaira was not suitable for Yuzu cultivation, however, the cultivation was successful and Yuzu cultivation spread in Koyadaira.In the middle of 1975, the price of Yuzu was sometimes as high as 6,000 to 7,000 yen for a box of 12.However, prices began to […]

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Interview
Norouchi Vegetable Processing and Producing Association|The People Supporting Globally Important Agricultural Heritage Systems

Norouchi Vegetable Processing and Producing Association (Ikeda Town in Miyoshi City) The Kaminoro district of Ikeda town in Miyoshi city is located in the mountains at an altitude of 400 to 500 meters above sea level. The area was originally a prosperous agricultural area where leaf tobacco was originally cultivated, and now tomatoes and other summer vegetables are grown in the area. In the Kaminoro district, 22 farm households have formed a vegetable processing and producing association called " Aikurushii Yum-Yum" to revitalize an area that is losing vitality due to depopulation and the aging of the population and the increasing abandonment of cultivated land. The product which was developed […]

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